Nutrition Advice on the Go: MealLogger Debuts at American Dietetic Association (ADA) Food & Nutrition Expo Interactive food “photo journal” tool for dietitians unveiled at the world’s largest annual meeting of food and nutrition professionals to be held in Boston, Massachusetts November 6 – 8, 2010

November 6, 2010 Boston, MA – MealLogger is an easy and personal coaching service that allows you to “take your dietitian” to your next meal. Clients use a free phone app to take photos of their meals and send them to an interactive website for their health professional to review.

Unveiled at the American Dietetic Association (ADA's) 2010 Food & Nutrition Conference & Expo, November 6-9 at the Boston Convention and Exhibition Center in Boston, Massachusetts, spokesperson and wellness expert Denice Ferko-Adams says that this tool will change how dietitians work with clients.

Registered dietitian Ferko-Adams stated: “We already know that keeping food records is effective for losing weight, but written food records are tedious and may not always be accurate. For the dietitian to actually see the foods eaten by the client at each meal is fantastic. The MealLogger web site allows dietitians to stay in touch between office visits. For the client, it is like having a dietitian in your pocket!”

Key Facts:

•MealLogger is an easy-to-use application. A person takes a snapshot of their meal and uploads it to the MealLogger website from their cell phone. Their health professional views the image on their computer and provides personalized feedback that is linked to the meal photograph.

• MealLogger enables professionals to provide real-time feedback and advice to clients as they eat. It is easy to detect trends in clients’ eating habits from the visual food journal.

• MealLogger is compatible with all major smartphones

• MealLogger is offered as a service by select nutrition professionals both in the private and public sectors and is already being used to counsel people with diabetes or eating disorders, athletes, weight loss, business travelers, executives, and teens

• Consumers can find a dietitian using Meallogger by visiting www.meallogger.com.

Why MealLogger Works:

• The power of food photo journals – Food journals work. Research shows that keeping food records is a better predictor of weight loss success than BMI, age or frequency of exercise.

• Recent clinical research suggests that creating photo journals can have a dramatic, positive impact on dietary behavior. By stopping to take the picture of the food, the person must pause and evaluate what they are about to consume.

• Making incremental changes in diet – MealLogger is not a diet program. It’s an interactive tool that helps health professionals to connect with their clients and help them make small, incremental changes to their eating habits.

What are Registered Dietitians saying about MealLogger:

“MealLogger gives my clients the accountability they need to stay focused on healthy choices.” Cece L. Davis, RD, CSSD, LD - Nutrition Consultants of Tulsa, Tulsa, OK

“This tool is so much easier than other applications. The date and time stamping are great features: it helped a business woman who travels to discover that she is grazing more than she imagined. It’s a great tool!”

Rene Norman, RD, LD - Nutrition Consultants of Tulsa, Tulsa, OK

“Some people cannot afford to see me as often as they need. MealLogger gives them the opportunity to get that extra coaching without making as many appointments.”

Connie Bendel, RD, LD - - Nutrition Consultants of Tulsa, Tulsa, OK

“My clients know the value of a food log, but struggle with the time it takes to complete. Taking pictures of everything they eat and drink makes a food log simple, quick and effective tool for behavior change.”

Lynn Grieger, RD, CDE, cPT – Health, food and fitness coach, Manchester, VT

Meallogger is a wonderfully innovative tool that is convenient and easy for clients to track their choices; with a real time pause built in to create a level of awareness prior to eating. The visual feedback for the client combined with the ease and speed for the nutrition coach to provide feedback makes this a tool that is highly utilized!

Julie Schwartz MS, RD, CSSD, LD, ACSM-HFS – Atlanta, GA

“In using MealLogger with a female bulimic patient, she found by taking photos and seeing the excess foods, it helped her not to overeat. I am looking forward to using this tool in my practice.”

Donna Israel, PhD, RD, LPC, FADA – Professional Nutrition Therapists, Dallas, TX

“We used MealLogger as an addition to a 60-day health challenge for a small company following their initial biometric screening. The program participants were all clamoring to be the ones to try it out! “

Carole Ireton-Jones, PhD, RD, LD, CNSD – Professional Nutrition Therapists, Dallas, TX